SALMON Health and Retirement’s History
Celebrating Six Decades of Caring
The Beginning...SALMON Health and Retirement was founded in 1952 when Helen and Daniel Salmon, Sr., both nurses, purchased the Adora restaurant in Northborough and converted it to a nursing home. They moved into the building with their five young boys, who were each assigned chores. Son Daniel, Jr. (“Danny”), now the company’s Chairman, recalls those days fondly. “There was never a choice of saying, 'No, I don't want to.’ We all had our work to do!"
From the start, the Salmons served their residents with an unwavering commitment to excellence of care and a genuine concern and respect for each individual.
The 1960s… As the new decade began, Dan and Helen were looking toward the future. They sold the Northborough home and purchased Beaumont Nursing Home, located in the former Whitin family mansion in the town of Northbridge. Once again it was a family affair, with the Salmons living alongside the 28 Beaumont residents.
In 1963, Danny graduated as an RN from Worcester City Hospital School of Nursing. A few miles away another new RN, Dorothy (“Dottie”) McLaughlin, graduated from the Leominster Hospital School of Nursing. Both went to work at Worcester City Hospital, where Dottie’s mother Dorothy McLaughlin, RN, was their supervisor. In 1965, Danny and Dottie were married. Together they assumed the responsibility of running Beaumont, with Danny as Administrator and Dottie as the Director of Nursing (a position she held until her retirement in 1990). They soon started a family of their own, and a new generation of Salmons began life in the caring world of Beaumont.
The 1970s and ’80s… Danny and Dottie began expanding Beaumont at Northbridge with an addition to the nursing home in 1970 and another in 1976. Over the next few years, they recognized a growing need in the senior community for daytime programs to accommodate seniors who lived at home. In 1980 they dedicated the first floor of Beaumont to the innovative new Adult Day Health program. In 1982, they completed a third addition to Beaumont, increasing the nursing home to 154 beds.
Meanwhile, the Salmons were looking at sites for future expansion, and found a suitable property in Westborough. Construction began, and Beaumont at Westborough became a reality in 1984. Danny’s brother Henry (“Mike”) Salmon came aboard as the Director of Food Service for the Northbridge and Westborough campuses in 1985.
The Salmons again broke new ground in 1987, literally and figuratively, with The Willows at Westborough, a beautiful apartment community for active, independent seniors. One wing, called Whitney Suites, was dedicated to residents who needed a little daily assistance, but not the skilled care of a nursing home. Thus was born one of the first Assisted Living programs in the nation. With Beaumont, The Willows and Whitney Suites sharing one campus, the Salmons could now offer a true “continuum of care.”
The 1990s… As the needs of the community changed, so did The Salmon Family of Services.
To meet the ever-increasing demand for day services, the Adult Day Health program was relocated to the Whitinsville Medical Center in 1993. At the same time, Beaumont began a major focus on rehabilitation by offering more physical, occupational and speech therapies to our long-term residents, and a new, specialized unit for short-term, post-acute patients. A new name – Beaumont Rehabilitation & Skilled Nursing Centers – reflected these changes.
In 1993, Danny and Dottie's daughter Kate joined the organization. With a Master’s Degree in Health Services Management and Policy and experience working for a large, long-term care corporation, Kate took on the role of Administrator of Beaumont at Westborough.
The Salmon Family of Services underwent an unprecedented period of growth during the mid-1990s. In a single year, 1995, Danny and Dottie's son Matt and his wife Kimberly Malloy-Salmon, both seasoned Physical Therapists, joined the staff; Whitney Place Assisted Living Residences opened in Northbridge and in Westborough; the Tapestry Program, an innovative program for assisted living and skilled nursing residents with memory loss, was unveiled; and Kate became the Vice President of Marketing and Community Relations.
Also in the works at that time was a new employee benefit… onsite daycare. In January 1996, the first Child Care Center opened in Northbridge, welcoming the children of our staff and the local community. Having children around every day has created wonderful opportunities for intergenerational social activities with the senior residents.
By 1997, The Salmon Family of Services had built a brand new campus in Natick, opening the newest Whitney Place, Beaumont and Child Care Center. That same year, Phil LaCasse brought two decades of expertise in elder housing and long-term care management to the new position of Chief Executive Officer for The Salmon Family of Services. Amid the continuous whirlwind, Matt and Kim both earned their Master’s of Health Professions degrees.
2000 and Beyond… After Danny's retirement in 2000, Matt assumed the role of Executive Director of the Northbridge Campus, and Kim became the Director of Rehabilitation Services for the company. With an extensive background in assisted living property development and management, Kate's husband Jeff Robinson came on board in 2001. Along with Phil LaCasse, Jeff took on the development of an entirely new arm of the company, Continuing Care Management, LLC, which provides expert management, marketing and consulting services to other senior housing and healthcare providers.
A new Whitney Place Adult Day Health center opened on the Natick campus in 2003, and the original Adult Day Health program “came home” to the Northbridge campus in 2004, with a spacious new building designed specifically for the program.
Another “homecoming” took place in 2004, when the fourth campus opened in Northborough, on the exact site where it had all started for Helen and Dan Salmon, Sr., in 1952. A total renovation and expansion of the old nursing home and construction of a new assisted living residence brought the newest Beaumont and Whitney Place to life.
2006 brought one more third-generation Salmon into the family organization. After several years as the Administrator of a large, national nursing home chain, Andrew Salmon assumed the role of Executive Director of the Northbridge campus. His brother Matt, who earned an MBA in 2004, became the company’s Vice President of Programs, Quality and Innovation.
2007 had groundbreaking for The Willows at Worcester, modeled on Westborough. The Health Center there, a Level IV rest home for short-and long-term care, opened. SALMON Hospice Care, a new component with offices adjacent to the Northbridge campus, also opened.
2007 also ushered in a new, more definitive company name: SALMON Health and Retirement.
2008 brought more growth, with the acquisition of University Commons Nursing Care Center to become Beaumont at Worcester.
2009 saw the spectacular opening of The Willows at Worcester community.
2010 had Matt Salmon named Chief Operating Officer (COO).
2012 brought yet more growth, with the acquisition of VNA and Hospice of Greater Milford to become SALMON VNA & Hospice.
2014 saw Matt Salmon assume leadership as Chief Executive Officer (CEO).
Over the years, SALMON Health and Retirement has undergone countless transformations in response to the evolving demands of an ever-changing society. However, there is one thing that will never change, and that is the Salmons’ commitment to excellence, quality of care and a genuine concern for each and every individual we serve.
“It’s What We’d Want for Our Family…” In 1952, Helen and Dan Salmon, Sr., raised their family alongside the residents they served. Helen has now completed the circle, enjoying a vibrant retirement as a resident of The Willows at Westborough. Danny and Dottie remain active on the Board of Directors, with Danny serving as Chairman. The next Salmon generation is growing steadily – several of Helen’s great-grandchildren attend the SALMON Center for Early Education (new name!) on the Northbridge campus, and some of their older cousins work for the company during school breaks.
Today, the Salmon “family” includes an extensive, growing staff of dedicated and caring professionals whose selfless contributions make it all possible.