Marketing Services

Throughout its history, SALMON Health and Retirement has created, developed and successfully marketed senior living residences and healthcare communities. Continuing Care Management, LLC, (CCM) makes available to you the same marketing resources that built SALMON Health and Retirement into an industry pacesetter.

CCM has the experience and knowledge to develop and execute strategically targeted advertising, publicity and community relations efforts designed to achieve fast, full occupancy of a new senior living community, or to promote existing senior residences.

Among the marketing services offered are:

Pre-Opening Marketing & Lease-Up

A complete program designed to reduce the risks and expenses of opening a new senior living community. Includes on-site consultation with development & implementation of strategies for rapid and complete tenancy.

Marketing Plan Development

Development and execution of a comprehensive sales and marketing plan, with ongoing audits, to achieve your occupancy and business goals.

Sales Training

Invaluable instruction and sales techniques with insights for developing leads, conducting meetings, and delivering presentations that result in increased occupancy. Includes proven strategies for communicating effectively with seniors and their families.

Public Relations & Community Outreach

Press releases, press kits, media gatherings, special events and other PR initiatives to help generate news and shape your message. Develop and enhance relationships with various community organizations, associations and local healthcare networks.

Collateral & Marketing Materials

Brochures, sales kits, direct mail and other promotional materials created exclusively for you to differentiate your community and help you connect with consumers in your market area.


Design and placement of attention-getting, results-oriented ads in various publications targeted toward seniors and decision-making family members.